At the intersection of wellness and high-end lifestyle, I served as Assistant Editor for goop’s digital and YouTube platforms. My role was a blend of aesthetic precision and technical logistics—designing brand-aligned YouTube thumbnails and custom graphic overlays that maintained the brand’s iconic, minimalist visual identity. Beyond daily edits for food and lifestyle content, I played a key role in the production pipeline for In Goop Health, coordinating complex footage from their flagship summits to ensure a seamless transition from live event energy to polished digital storytelling.