GOOP

ROLE: EDITOR / MOTION DESIGNER

Woman with blonde hair and wearing a dark blazer, holding a fork with salad, standing behind a salad tray on a table, with bookshelves and artwork in the background.

HIGH END LIFESTYLE

At the intersection of wellness and high-end lifestyle, I served as Editor / Motion Designer for goop’s digital and YouTube platforms. My role was a blend of aesthetic precision and technical logistics, designing brand-aligned YouTube thumbnails and custom graphic overlays that maintained the brand’s iconic, minimalist visual identity.

Title screen for In Goop Health presented by New Balance with a background of daisies and dandelions in a blurred, artistic style.
Five women sitting on a stage with a floral backdrop reading 'in Goop Health'; four women are engaged in conversation while one woman holds a microphone, and there is an audience taking photos in front.

WHERE IT
ALL STARTED

Beyond daily edits for food and lifestyle content, I played a key role in the production pipeline for In Goop Health, coordinating complex footage from their flagship summits to ensure a seamless transition from live event energy to polished digital storytelling.

VIDEOS

TRACEY ANDERSON’S 10 MINUTE AT-HOME WORKOUT

GWYNETH PALTROW’S NIGHTTIME ROUTINE

HOW TO MAKE CHICKPEA TUNA SALAD

HOW TO MAKE CHICKPEA TUNA SALAD

GP x JON FAVREAU (THE CUBANO)

GP x JOHN LEGEND (THE WING)