HBO MAX

CLIENT: WARNER BROS. DISCOVERY
ROLE: ART DIRECTOR
AGENCY: MOVEMENT STRATEGY

TikTok app icon with a black background and a stylized musical note logo in white, cyan, and pink.
Instagram app logo with a colorful gradient background.
YouTube app logo with red background, white play button inside a white rounded rectangle.

THE MISSION

At HBO Max, my mission was to bridge the gap between cinematic prestige and social-first engagement. Leading creative across YouTube, TikTok, and Instagram, I collaborated with a cross-functional team to brainstorm high-impact concepts that leveraged the deep Warner Bros. library to fuel the launch of HBO Max Originals.

A giant dragon flying over a densely packed town with many rooftops and a prominent tower.
A man dressed as the Joker, wearing white face paint with black around the eyes and red lips, in front of metal bars, making a gesture with his hands.

THE STRATEGY

From designing style-guide-perfect YouTube thumbnails to drive CTR or directing fast-paced video edits for TikTok, I ensured that every piece of content felt as premium as the platform itself. It was a masterclass in using legacy IP to build a modern streaming brand.

THUMBNAILS

VIDEOS

(MOTION DESIGN)

THE HISTORY OF "IT’S A SIN”

5 AWESOME FACTS ABOUT CATWOMAN