HBO MAX

CLIENT: WARNER BROS. DISCOVERY

ROLE: ART DIRECTOR

AGENCY: MOVEMENT STRATEGY

At HBO Max, my mission was to bridge the gap between cinematic prestige and social-first engagement. Leading creative across YouTube, TikTok, and Instagram, I collaborated with a cross-functional team to brainstorm high-impact concepts that leveraged the deep Warner Bros. library to fuel the launch of HBO Max Originals. Whether I was designing style-guide-perfect YouTube thumbnails to drive CTR or directing fast-paced video edits for TikTok, I ensured that every piece of content felt as premium as the platform itself. It was a masterclass in using legacy IP to build a modern streaming brand.