WHAT’s UP TOK?
CLIENT: WARNER BROS. DISCOVERY
ROLE: ART DIRECTOR
AGENCY: MOVEMENT STRATEGY
LAUNCHING THE
TUNES ON TIKTOK
Gen Z is quick to side-eye brands on their turf, so we had to be smart about entering TikTok.
With strict legal rules keeping us from using third-party audio or duetting, we opted for a soft launch instead of a flashy debut. By quietly posting a steady stream of content, we built a library that showed off our personality and earned trust.
From there, we ramped up, hitting 200+ posts and counting, always tapping into what makes Looney Tunes shine: humor that’s ridiculous yet totally relatable.
AWARDS
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Silver – Social Media Campaign: Organic Posts
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Winner – Voice
Silver – TikTok Presence
Silver – Organic Promotion
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Winner – Social Use of Single Platform
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Shortlist – Social Channel: Single Platform
STRATEGY AND EXECUTION:
Leaning into Looney Tunes’ natural mayhem, we reimagined classic gags with chaotic edits that quickly went viral — with million-plus views becoming almost weekly. By getting chatty in comments and replying with custom videos, we built a loyal community that stuck around and showed up for special events like our Saturday Morning Cartoons livestream and replying to comments that caught our eye.
