LAUNCHING THE TUNES ON TIKTOK
Our Approach:
Gen Z is quick to side-eye brands on their turf, so we had to be smart about entering TikTok.
With strict legal rules keeping us from using third-party audio or duetting, we opted for a soft launch instead of a flashy debut. By quietly posting a steady stream of content, we built a library that showed off our personality and earned trust.
From there, we ramped up — hitting 200+ posts and counting — always tapping into what makes Looney Tunes shine: humor that’s ridiculous yet totally relatable.
AWARDS
Clio Entertainment (2023)
Silver – Social Media Campaign: Organic Posts
3X Shorty Awards (2023)
Winner – Voice
Silver – TikTok Presence
Silver – Organic Promotion
OMMA Awards (2023)
Winner – Social Use of Single Platform
The One Show Awards (2023)
Shortlist – Social Channel: Single Platform
OUR BIGGEST HITS
STRATEGY AND EXECUTION:
Leaning into Looney Tunes’ natural mayhem, we reimagined classic gags with chaotic edits that quickly went viral — with million-plus views becoming almost weekly. By getting chatty in comments and replying with custom videos, we built a loyal community that stuck around and showed up for special events like our Saturday Morning Cartoons livestream and replying to comments that caught our eye.