Working with Amazon Prime Video meant operating at the intersection of entertainment and innovation. As Art Director for their social channels, I led the visual strategy for a diverse slate of global hits, translating cinematic IP into digital-first experiences. My goal was to ensure that whether we were promoting a gritty anti-hero series or a prestige period drama, the creative felt native to the platform and essential to the fans. From high-stakes campaign launches to real-time community engagement, I focused on building a cohesive visual identity for a brand that lives at the center of the pop-culture conversation.