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PRIME VIDEO

CLIENT: Amazon
AGENCY: Movement Strategy
ROLE: Art Director

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A smiling man with blond hair on an airplane, wearing a costume with a shoulder armor piece.

THE CHALLENGE

Working with Amazon Prime Video meant operating at the intersection of entertainment and innovation. As Art Director for their social channels, I led the visual strategy for a diverse slate of global hits, translating cinematic IP into digital-first experiences and social content.

Collage of four men, each with different expressions. Top left labeled "G20", top right labeled "Barbershop: The Next Cut", bottom left labeled "black-ish Available to Buy", bottom right labeled "Small Town Crime Watch with STARZ".
Collage of four men from different TV shows and movies. Top left: smiling man with dark hair, labeled 'Gen V'. Top right: man with dark hair looking serious, labeled 'The White Lotus'. Bottom left: man with a beard in a beanie, labeled 'The Terminal
Four photos of men with humorous captions. Top left: a man with yellow eyes and dark hair, captioned 'Vampire in Brooklyn. Add Paramount++'. Top right: an old man with gray hair, smiling, captioned 'Coming 2 America'. Bottom left: a man in costume wi
Promotion of the movies 'Gladiator' and 'Gladiator II' featuring characters from each film wearing crowns and jewelry, with thumbs down and thumbs up gestures.
Four women from different adaptations of Jane Austen's 'Pride and Prejudice', showing the characters Elizabeth Bennet in 'Saltburn', Elizabeth Bennet in 'Wheel of Time', Elizabeth Bennet in 'Gone Girl', and Elizabeth Bennet in 'Pride & Prejudice', wi
A four-panel collage featuring characters from the movie 'Mean Girls.' Top left shows a woman with red, curly hair, labeled 'Addicted to Fresno.' Top right shows a woman with blonde, curly hair, labeled 'Girl Most Likely.' Bottom left shows a cartoon
A collage of four close-up images of characters from the TV show 'Parks and Recreation' arranged in two rows. The top row features Ron Swanson labeled as 'Oppenheimer' and Leslie Knope labeled as 'Sherlock Holmes'. The bottom row features Andy Dwyer
A collage with four images: top left shows a man labeled 'Person of Interest', top right is an animated character labeled 'Invincible', bottom left is a man labeled 'American Fiction', bottom right is a man wearing glasses labeled 'This Is Us', with
Three scenes from the Hobbit movies, each with a character with curly hair. The first is a man in a cozy, rustic room, the second is a man at a tavern with a somber expression, the third shows a man with a beard and a serious look, with an older man
Two women having a conversation, one blonde and one with dark hair, with subtitles reading 'Don't be afraid.' and 'It's the wizard who should be afraid of me.'
A woman with a helmet says, 'Please be joking.' A man with a helmet responds, 'I would never joke about fashion.'
Four images of a young man with different expressions and settings. Top left labeled "All of us strangers" showing him smiling happily. Top right labeled "Foe" showing him with a serious expression, wearing a white t-shirt. Bottom left labeled "After
A meme with three images showing the Grinch at different stages: the animated Grinch in the top, the movie's CGI Grinch in the middle, and a creature resembling the Grinch in the bottom. Each has text overlay describing how the Grinch stole Christmas
Four images of the same woman portraying different characters in the Alien film series, labeled as 'Alien,' 'Aliens,' 'Alien 3,' and 'Alien: Resurrection.'
Comparison of four Batman appearances: top left is Batman from The Animated Series, top right Batman from Caped Crusader, bottom left is the Batman from The Dark Knight with Max, bottom right is Batman from 1989 with Max.
Collage of four actors portraying iconic characters: Leonardo DiCaprio as Jack Dawson in Titanic (top left), Tom Cruise as Joel Goodsen in The Aviator (top right), Leonard DiCaprio as Jay Gatsby in The Great Gatsby (bottom left), and Leonardo DiCapri
Two still images from movies. The top image shows a young boy with glasses, wearing a pink striped shirt and a sweater vest, with a surprised expression. The bottom image shows a man with short hair and a serious expression, sitting in a dimly lit ro
A split-screen image from a movie scene featuring two characters. The top shows a serious-looking man in a red vest with Christmas decorations, asking "Why you smiling like that?" The bottom shows a young man with a mischievous smile, with facial dir
A man in ornate medieval costume and a woman are having a conversation. The man is smiling and saying, "You'd be prettier if you smiled," while the woman responds with a curious look, asking, "Would I?"
Top image shows a man with short dark hair and a beard, speaking with a slightly uncomfortable expression. Bottom image features a man with brown hair holding a blue costume of Sonic the Hedgehog, with a slightly serious expression.
A four-panel collage featuring characters related to Batman. The top left shows a serious man labeled 'The Penguin' from 'Watch with Max.' The top right shows a clownish man with pale makeup labeled 'Batman Returns.' The bottom left features a drawin
A split image featuring a scene from a fantasy movie at the top, showing a blonde woman in armor carrying a sword on her back, and an animated scene from 'The Legend of Vox Machina' at the bottom, with a concerned blonde elf girl in armor surrounded
A collage of nine actors, each with a name label: Top row from left to right: Jake Gyllenhaal, Conor McGregor, Daniela Melchior. Middle row: Billy Magnussen, Jessica Williams, Arturo Castro. Bottom row: Lukas Gage, Post Malone, Darren Barnet.
A collage of four women reading books. The top left woman has black hair and is looking upwards, holding a book labeled "Poor Things." The top right woman has blonde hair, sitting on a bench outdoors with a book titled "The Amazing Spider-Man." The b
Collage of four images featuring video game and movie characters with titles: Top left - close-up of a man in green helmet and mask from Mortal Kombat; top right - costumed characters from Five Nights at Freddy's; bottom left - person in armor with r

THE STRATEGY

As Art Director for their social channels, I led the visual strategy for a diverse slate of global hits, translating cinematic IP into digital-first experiences. My goal was to ensure that whether we were promoting a gritty anti-hero series or a prestige period drama, the creative felt native to the platform and essential to the fans.

From high-stakes campaign launches to real-time community engagement, I focused on building a cohesive visual identity for a brand that lives at the center of the pop-culture conversation.

A black stylized face with a smiling mouth and two eyes on a blue background

RESULTS

88

TITLE

LAUNCHES

15

CREATOR

PARTNERSHIPS

+4.75B

VIEWS

+7.2M

FOLLOWERS

262M

ENGAGEMENTS