TEAM LOONEY TUNES X PARIS OLYMPICS
CLIENT: Warner Bros.
AGENCY: Movement Strategy
ROLE: Art Director
Collaborating with the IOC (International Olympic Committee), Warner Bros. Media teamed up with World famous Olympians with the Tune Squad to take on the Paris Olympics! This was an exciting opportunity for us to bring a playful spirit to the world’s biggest sporting stage. I produced a diverse range of high-energy content, including the Sports Talk with Bugs video series and dynamic edits of Bugs and Lola navigating the streets of Paris. From viral-ready GIFs to ongoing "athletic" character edits, my work focused on blending classic animation with modern sports culture to engage fans across all digital platforms.
RESULTS
215 MILLION+ VIEWERS
47 MARKETS
20 LANGUAGES
1 BILLION+ IMPRESSIONS
215 MILLION VIEWERS
7 BILLION MIN STREAMED
Team Looney Tunes x Paris Olympics Recap
SPORTS TALK WITH BUGS
We created a series of videos where Bugs Bunny (voiced by Eric Bauza) would interview Olympians (and Flavor Flav) during the Paris Olympics. Here are the few of many, with all being formatted for 9x16 and 16x9 formats.
Bugs Speaks w/ Tom Daley
Bugs Speaks w/ Simone Manuel
Bugs Speaks w/ Flavor Flav
Bugs Speaks w/ Caeleb Dressel
LOONEY GIFS
Using the puppet tool on original assets, I was able to create some fun GIFs we uploaded to GIPHY for our fans to post on their stories. These were a huge hit, with many using the classic Looney Tunes Rings as a face filter.
