CHALLENGE
The Golden Globes Nominations broadcast runs on a single hard deadline: every graphic for 28 categories and 170 nominees has to be built, proofed, and ready before the 5 AM live announcement, with zero room to push the date. Beyond the livestream, the same visual identity had to extend across winner graphics, presenter announcements, social headers, and premiere-night coverage, all while staying consistent across dozens of name/title combinations and multiple aspect ratios for broadcast, social, and digital.
Strategy
Rather than designing each graphic one-off, I built a modular template system (countdowns, nomination cards, presenter posters, and winner graphics) all sharing one visual language, so any new name or category could be dropped in and produced fast without sacrificing consistency. Working closely with the motion design and video editing team, that system was built to move seamlessly from a countdown clock to a full-motion nomination reveal to a static Instagram post, so the Globes' visual identity held together no matter the format or platform.
RESULTS
Delivered graphics for all 28 categories and 170 nominees ahead of the live 5 AM nominations announcement
Produced a full suite of presenter materials, announcement posters, "Tonight" posters, and text combos across dozens of talent
Extended the identity across the entire show cycle: winner graphics, category galleries, end cards, and premiere-night coverage
Rolled the system out across every major platform (Instagram, X, YouTube, and TikTok) with format-specific headers for each
NOMINATIONS LIVESTREAM
A full night of designing graphics between our team members before the 5 AM announcement of the nominations.
Designs included:
-Countdowns
-Nomination Announcements
-Backgrounds
28 Caterories
170 NOMINEES
FIRST TIME NOMINEES LUNCHEON
WINNER GRAPHICS
PRESENTERS TEXT COMBOS
PRESENTER announcement POSTERS
PRESENTER “TONIGHT” POSTERS
END CARDS
(Motion by GUSTAVO SOUZA ROSA)
CATEGORY GALLERY
SOCIAL HEADERS
GOLDEN GLOBES PREMIERE
CREATIVE DIRECTOR: Stephanie Wilmers
MOTION DESIGNER: Gustavo Souza Rosa
VIDEO EDITOR: Kim Dana
GRAPHIC DESIGNER: Patrick Adley
PROJECT MANAGER: Maggie Morlath

