ACME FOOLS 2024
ACME BOOTCAMP
ACME Bootcamp Reel
Teaser Posters
(Designed by Maricella Guzman)
TRAIN LIKE A TUNE
For the 2024 Paris Summer Olympics, Warner Bros. joined forces with the IOC, putting the spotlight on Looney Tunes as the brand’s natural athlete-in-residence.
Enter ACME Bootcamp — where Bugs, Daffy, and crew rolled out “serious” training regimens built on gravity-defying gags and cartoon chaos. Think Nike-level intensity, but with anvils, rockets, and ACME gear.
To sell the bit, we teamed up with Olympians and pro athletes, who put themselves through the world’s most Looney workout routine.
ACME BOOTCAMP FILTER
To get fans in on the action, we created the official ACME Bootcamp Filter for TikTok.
Our 5 Key Areas of fitness became minigames that users could compete and share their high scores on.
Work consisted of creating motion graphics, titles, transitions and gathering hours of footage to best fit the type of exercise needed for the game.
Train Like a Tune Filter Teaser
OLYMPIANS GETTING LOONEY
Sky Brown
Nick Mayhugh
Peng-Peng Lee
Shafar Delgado