ACME FOOLS (2023)

Warner Bros. 100th Anniversary

A CENTURY OF ENTERTAINMENT

For Warner Bros.’ 100th anniversary, our challenge was to create a singular, celebratory moment that honored the studio’s century of entertainment with Looney Tunes as its iconic face.

Instead of adding another forgettable April Fools’ prank to the mix, we crafted an authentic, joyful experience that stood out and celebrated the milestone in earnest.

ACME FOOLS 2023 REEL

AWARDS

  • Silver – Original Content: Creative Content

    Silver – Social Media Campaign: Use of Influencer | Talent

  • Winner – Best Use of Video on Social Platforms

FUSING CLASSICS WITH TUNES

RESULTS

50K+ new followers

8M+ views

500K+ total engagements

We remixed 23 of WB’s most iconic films — from The Matrix to Casablanca — by re-recording their lines with Emmy-winner Eric Bauza (Bugs Bunny) and Chandni Parekh (Lola Bunny).

The new Looney-fied audio was dubbed over the originals, creating a surprise content blitz the world didn’t see coming.

Hollywood classics — now with more “What’s up, Doc?”

On April 1st, ACME Fools took over social with a 12-hour parody blitz — dropping a new mashup video every 30 minutes. To maximize reach, we teamed up with WB franchises across the ecosystem to co-author posts and amplify the chaos.

ACME FOOLS MASHUPS

Animated mashups between the Tunes parodying classic WB parodies.

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ACME Fools Bootcamp (2024)