RICK AND MORTY:

AN INTERDIMENSIONAL SOCIAL EXPERIENCE

CLIENT: Warner Bros. Discovery
ROLE: Art Director
AGENCY: Movement Strategy

Instagram app logo with a colorful gradient background and a white camera icon in the center

Social Content

Art Direction

Campaigns

Motion & Design

Brand Identity

Animated cartoon character with pink spiky hair, yellow eyes, and glasses, floating in a dark blue background.

THE Story

Being the Art Director for Rick and Morty social during the Seasons 5–7 era was less of a job and more of a trip through a portal. Over three years, I led the creative vision for our social platforms, leaning into the show's dark humor and intellectual absurdity. The goal was always to keep the "voice" of the account feeling like a sentient, slightly cynical entity that happened to have access to a premiere animation studio. It was a playground for experimental design, weird transitions, and breaking the fourth wall. If it felt too "corporate," we killed it. If it felt like a fever dream, we posted it.

AWARDS

  • BRONZE – Social Media: SOCIAL CONTENT CAMPAIGN

  • WINNER – INSTAGRAM PRESENCE 

    FINALIST – HUMOR

  • Finalist – Best Organic Marketing Campaign

  • Winner – SOCIAL

+513K

New FollowerS

RESULTS

29.5%

Increase in Engagement

And a lot of press attention for our new original content

➡

https://comicbook.com/anime/news/rick-and-morty-every-episode-supercut

https://screenrant.com/rick-morty-every-episode-compilation-video/

https://bleedingcool.com/tv/rick-and-morty-every-ep-in-3-second-bites-because-why-not/

https://gossipchimp.com/3-seconds-of-every-rick-morty-episode-compiled-in-1-video/

https://cloutnews.com/3-seconds-of-every-rick-morty-episode-in-1-video/

comicbook.com-news-rick-and-morty-every-episode-video

https://california18.com/hilarious-rick-and-morty-video

Rick and Morty: An Interdimensional Social Experience Reel

STATIC POSTS

Black and white cartoon illustration of a man with a mustache in a tuxedo, with a red drop of blood on his lapel, touching his chin in a thinking pose, with the title 'The Grandfather' above his head.
Black and white cartoon illustration of a man with dark hair, glasses, and a serious expression, holding a briefcase, with his body splitting into a black half on the left and a white half on the right, and red text above reading 'Rick Sanchez' and 'Rickface'.
Cartoon illustration featuring three versions of a character named Rick, labeled Hothead Rick, Big Fat Rick, and Little Ricky, from the animated show "Rick and Morty." The bottom half shows a dystopian cityscape with a giant robot, destruction, and debris.
Animated scene with four people sitting on a red wooden bench inside a green log cabin. The cabin has a window showing a mountain landscape and a door on the right. The people are dressed in formal attire, looking surprised or confused. Above, yellow
Animated scene showing a robotic camera and a person trapped inside a melting block of cheese, with a surprised expression, as the cheese melts around them.
A can of Morty salt with a cartoon illustration of Morty holding an umbrella and pouring salt, surrounded by rain, with text indicating it is salt and does not supply iodine.
Red lava lamp with cartoon character face, sitting on a white surface in front of red curtains.
A white Starbucks coffee cup with a green logo featuring a siren, placed outdoors with green foliage in the background.
A colorful portrait of a person with dark hair, green eyes, and elf-like ears, featuring a lightning bolt face paint and the words "MISTER NIMBUS" in blue and red at the top right and bottom center.
A circular drawing of a fish with a sad or scared expression. The fish has a blue body covering 70% and an orange head covering 30%, with a small orange fin on top. The fish's eyes are large and black with white highlights, and its mouth is open show
A green dump truck with a cartoon face, large eyes with eyelashes, and a wide smile with a tooth, on a construction site with dirt and debris, and mountains in the background.
A cartoon orange traffic cone with big blue eyes and a wide smile, placed on a paved road. Several other traffic cones are visible in the background, indicating a construction or roadwork zone.
A large gray battleship with a happy cartoon face on the front, set against a clear blue sky and calm ocean waters.
A black and white ceramic bowl filled with fresh red raspberries, some with a cartoonish smiling face, on a wooden surface with green leaves nearby.

rorschach PAINTINGS

Black inkblot pattern resembling an abstract symmetrical design on a textured white background.
A black inkblot pattern resembling a chandelier with a symmetrical design on a textured light background.
Silhouetted illustration of a lion's head with mane, positioned upside down, made in black ink on textured white paper.
A black inkblot pattern resembling a stylized skull with elaborate details on a textured white background.

Nesting Dolls

Portal Variety

VIDEO POSTS

iPlumbus

Kaleidoscope

Mort and Ricky

Cyborg Rick

Therapy

Body Flip Book

Meme culture dominates

By tapping into both current and nostalgic trends, our content resonated deeply with followers, who quickly embraced our daily posts of carefully crafted creative. Consistent publishing kept our audience engaged, while the blend of timely references and familiar throwbacks created emotional hooks that encouraged shares, comments, and repeat visits. Thoughtful design and clear storytelling elevated each piece beyond a passing scroll, turning casual viewers into loyal fans and driving steady growth in reach and interaction.

Jurassic Skate

Deep Fry

“Mortified” Rom-Com Parody