Being the Art Director for Rick and Morty social during the Seasons 5–7 era was less of a job and more of a trip through a portal. Over three years, I led the creative vision for our social platforms, leaning into the show's dark humor and intellectual absurdity. The goal was always to keep the "voice" of the account feeling like a sentient, slightly cynical entity that happened to have access to a premiere animation studio. It was a playground for experimental design, weird transitions, and breaking the fourth wall. If it felt too "corporate," we killed it. If it felt like a fever dream, we posted it.