Looney Tunes graphic with Bugs Bunny's face inside a target design with orange and red rings, set against a blue sky with white clouds.

LOONEY TUNES

CLIENT: Warner Bros.

AGENCY: Movement Strategy

ROLE: Art Director

· Brand Identity

· Social-First Creative

· Motion & Design

· Campaigns

· Global Events

· Visual Toolkits

Instagram app icon with a multicolor gradient background and white camera outline.
TikTok logo with a black background
Facebook logo with a blue square and white lowercase 'f'.

AWARDS

  • Silver – Original Content: Creative Content

    Silver – Social Media Campaign: Use of Influencer | Talent

    Silver – Social Media Campaign: Organic Posts

  • Winner – Voice

    Silver – TikTok Presence

    Silver – Organic Promotion

  • Winner – Best Use of Video on Social Platforms.
    Winner – Social Use of Single Platform

  • Shortlist – Social Channel: Single Platform

Animated character of a surprised or bewildered gray cartoon rabbit with pink ears and big eyes, against a dark background.

The CHALLENGE

Looney Tunes is one of the most recognized animation franchises in the world, which is exactly what made it hard. Warner Bros. needed the brand to show up authentically on TikTok and Instagram for a Gen Z audience that has no nostalgic attachment to it, without alienating the fans who grew up with it. The risk wasn't obscurity. It was irrelevance.

LOONEY CAMPAIGNS

STRATEGY

The brand had heritage. What it needed was a point of view. Rather than leaning on nostalgia or chasing trends reactively, we positioned Looney Tunes as a cultural commentator, a character-driven voice that could speak to whatever was happening in the world that week with wit and timing. The characters already had distinct personalities built over 80 years; our job was to translate those personalities into platform-native behavior, not just content formats.

Tom the cat and Tweety Bird sitting on a tree branch with a comic-style sky background, with Tom operating a boxing puncher game.

THE SOLUTION

Over four years at Movement Strategy, I led the visual identity, creative system, and art direction for the brand's entire social presence. That meant building the toolkit from scratch, defining how each character showed up across memes, parody posters, original video, influencer collabs, and tentpole campaigns, and directing a team of designers, editors, and strategists across 30+ unique weekly deliverables. For the TikTok launch specifically, we developed a platform-native creative language that balanced the brand's classic visual DNA with the scrappier, more spontaneous register the platform demands.

Cartoon mouse in a soldier costume looking through a telescope on a moon-like surface with stars in the sky.

RESULTS

+1.1 M

INSTAGRAM FOLLOWERS

+2.7 M

TIKTOK FOLLOWERS

+14%

ENGAGEMENT RATE

Looney Tunes Social Launch Reel

LOONEY

ALL THE WAY

LOONEY TUNES TAROT CARDS

(MAJOR ARCANA)

Tarot card titled "The Fool" showing a figure with a flower head, lying on the ground, with a flag and a hand holding a giant pencil above. The background depicts a cityscape with buildings, clouds, and a sunset.
A cartoon depiction of a witch brewing a potion in a cauldron over a fire, stirring with a spoon while holding a bottle. A gray rabbit with big eyes and a concerned expression is near the cauldron. Spider webs are in the background, and the scene is
Tarot card titled "The High Priestess" featuring a cartoon pig girl sitting among colorful flowers with a river and green hills in the background at sunset.
An animated female rabbit character, labeled 'The Empress,' stands on a basketball court holding a basketball, with four other basketballs on the court. She is in athletic clothing, smiling, and flipping her hair. The background features a sunset, pa
A cartoon illustration of a cheetah dressed as an emperor, wearing a golden crown and red cape, holding a scepter, standing outdoors in a park with trees and flowers, labeled "The Emperor".
The Hierophant tarot card features a pig dressed as a monk sitting in a lush garden with white flowers, resting against a tree. In the background, a bird with glasses and a red scarf is swinging from a high branch, holding a rope connected to the pig
A whimsical illustration of three cats riding a white horse on a grassy path with pink flowers, with two smaller cats sitting on the horse's back, in front of a colorful background. Above them, a baby flying with wings and a bow, surrounded by clouds
A colorful tarot card titled "The Chariot" depicting a charioteer driving a black horse, with an ancient Roman-like setting, green trees, pink flowers, a river, and a backdrop of cloudy sky.
A cartoon tarot card titled "Strength" featuring a fierce red monster lion and a scared gray rabbit with large ears in a stone cave with sconces on the wall.
A cartoon turtle standing under a spotlight with the Roman numeral IX at the top, labeled "The Hermit" at the bottom.
A cartoon depiction of a skillet with a large wheel of cheese moving on a black and white checkered floor, with Tom the cat and Jerry the mouse from Tom and Jerry in a kitchen setting. Tom is partially visible on the right side, and Jerry is sitting
Cartoon of an elderly woman with gray hair, glasses, and a necklace standing in front of a brick building. She is holding a birdcage with Tweety Bird, a black and white cartoon cat, and a large dog are also present, with the dog looking up at her and
Cartoon parody of hanging, featuring Elmer Fudd with a noose around his neck, hanging upside down from a tree, with Bugs Bunny nearby, standing next to a mailbox labeled B. Bunny, in a forest setting, with mountains in the background, as part of a co
Animated cartoon of a vulture flying above a desert landscape with cacti and red flowers. On the ground, a rabbit skeleton with a few exposed bones and tattered ears lies among the red flowers. The top of the image shows the Roman numeral XIII, and t
Illustration of the Temperance tarot card featuring a rooster pouring water between two cups, a sun rising behind, a barn, and a windmill in a rural farm setting, with the number XIV at the top.
Tarot card titled "The Devil" featuring a cartoonish, angry devil with yellow eyes and sharp teeth emerging from a tornado, surrounded by flames and lightning, in dark red, black, and yellow colors.
A cartoon tarot card labeled 'The Tower' showing a tall tower with fiery explosions at the base. On top of the tower are a red devil and a green dragon. A gray rabbit with a sword stands on the ground, looking up at the tower.
Illustration of a cartoon frog character in a top hat dancing and posing in front of a large illuminated star, with a backdrop of a red curtain and smaller stars. Titled "The Star."
A cartoon-style illustration of the Moon with a large, detailed surface in the background, and a cartoon cat wearing a red clown nose, standing on a brick wall rooftop under a starry sky. The card is labeled "The Moon" at the bottom and has the Roman
A cartoon illustration of Tweety Bird with a sun halo behind it, surrounded by clouds and a rainbow, with the caption "The Sun" at the bottom.
The Tarot card 'Judgement' depicts a desert landscape with red rock formations and orange clouds. In the sky, there is a cartoonish wolf and a blue bird, both appearing to be surprised or alarmed near a cliff edge.
Tarot card titled "The World" featuring a cartoon character in a green and red outfit with a green hat, holding a red and gold flag and standing on Earth, with a yellow moon and stars in a colorful space background.

PARODY POSTERS

Animated characters from Looney Tunes and video game style in a purple lightning storm background. Features a large bald man with a finger to his lips, and characters like Bugs Bunny, Daffy Duck, and others riding bikes. The text "Looney Tunes" appea
Silhouette of a person in a hat with a rifle against a red rainy background, with the title "The Bugs Bunny" at the bottom.
A cartoon version of a pelican flying over a mountain landscape at night, with the word "NOPE" repeated multiple times in large gray letters at the bottom.
Animated characters of a duck and a rabbit dressed as explorers standing under a large yellow moon, with the text 'TUNE PART TWO'
A group of classic cartoon characters, including Bugs Bunny, Daffy Duck, Porky Pig, and others from Looney Tunes, smiling and posing together against a golden, sparkly background. Part of the text “the Real Tunes of Albuquerque” is visible at the bot
Post-apocalyptic cityscape with cartoon characters from Looney Tunes and Tom and Jerry, including Tasmanian Devil, Tom, Jerry, and a cartoon girl, with the bold text 'THE WAST ODES' and the phrase 'BE VEWY VEWY QUIET' at the bottom.
Four cartoon characters from Looney Tunes with aggressive expressions, including Bugs Bunny, Yosemite Sam, Daffy Duck, and Wile E. Coyote, with the title 'Tunez' at the top and 'Looney Days' at the bottom.
A poster for the movie 'The Road Runner' featuring cartoon characters Wile E. Coyote and the Road Runner with lightning and thunder in the background.
Bugs Bunny holding a magician's hat with a rabbit popping out, set against a pink swirl background, with text that reads 'Bugs Bunny is Wascally Wabbit'.
The image features a decorated Christmas tree with ornaments and lights, surrounded by a gold frame. In the foreground, there is a cartoon character of a gray rabbit from "Tom and Jerry", wearing a red and white Christmas sweater, and smiling.
Illustration of classic cartoon characters, including Bugs Bunny, Daffy Duck, Porky Pig, Tweety Bird, and others, on a jungle backdrop with carved stone accents and a text overlay that reads 'Same Luxury. New Reservations.' The title 'The White Rabbi
Poster for the final season of the animated show DuckTales featuring Disney characters including Launchpad McQuack, Webby Vanderquack, Donald Duck, Lola Bunny, and Roger Rabbit, all dressed in black tuxedos over a modern cityscape background.
Colorful book cover featuring cartoon bunny character wearing a green skirt, pink top, blue bow, and jewelry, with arms raised joyfully. The title "Bunny" is in large white letters on a pink sparkly background, and the subtitle "Lola is everything" i

STATIC POSTS

A photo of a cartoon wedding scene featuring Taz and She-Devil, set against a background of pink cherry blossom trees by a lake with city skyline in the distance. The image is on a photograph with the text "Taz + She-Devil's Wedding" and a heart symb
Animated characters of Bowser and Princess Peach from Super Mario in a museum setting with classical sculptures and modern artwork.
Cartoon character Bunny from Looney Tunes lifting a barbell in a modern gym, with a small cartoon baby chick holding dumbbells nearby.
A soda fountain machine with a label for Mars Root Beer featuring a cartoon dog in a playful pose on an orange background with sparks.
Text message conversation with emojis. The first message asks what emojis stand for, followed by a series of emojis representing a planet with rings, headphones, a caterpillar, a rabbit, the Earth, a purple devil face, the city of Cupertino, and a ru
Colorful amusement park ride with cartoon characters Bugs Bunny, Tweety Bird, Daffy Duck, Elmer Fudd, and Miss Bunny having fun.
A colorful cartoon scene with a cartoon dog, wearing glasses and a mustache, acting as the host of a game show, surrounded by falling colorful game chips and a spinner on the floor.
Animated characters Tom and Porky Pig from Looney Tunes at a hot dog stand with flying hot dogs around them.
Cartoon duck with long orange beak, black feathers, and a black shirt, with a smaller cartoon fox with a red crest on its head and green pants on its chest.
Collection of cartoon characters, including a red crab, a yellow cat, a blue bird, a green turtle, a brown monkey, and a girl with purple hair and wings, depicted in a playful style.
Cartoon characters from the game Garden Warfare, walking through a kitchen with muddy paw prints on the tile floor and walls, with cleaning supplies nearby.
Emoji with a smiling face plus a piano keyboard equals a cartoon bear face with piano keys as a collar.
Cartoon characters, Sylvester the Cat and Tweety Bird, playing ice hockey on an icy surface indoors with icicles hanging from shelves.
Cartoon image of a girl dressed as a cow plus a cartoon illustration of a red heart with legs, which equals a cartoon man with orange hair and beard.
Animated Bugs Bunny playing a piano in a stadium with text that reads, "Drop a 🐰 to get bugs to perform the halftime show next year."
An educational image showing the words 'hare', 'hair', and 'heir' with pictures representing each word. 'Hare' is associated with a cartoon rabbit holding a carrot, 'hair' is associated with a cartoon character with a big, bushy orange hairy head, an

MEMES & GAMES & CLIPS, OH MY!