LOONEY TUNES

CLIENT: Warner Bros.

AGENCY: Movement Strategy

ROLE: Art Director

Over a four-year tenure, I led the visual evolution and social strategy for one of the world’s most iconic animation franchises. By blending classic heritage with modern digital culture, I spearheaded multiple award-winning campaigns (including Clio and Shorty Award-winning entries) and directed a slate of viral video content that garnered tens of millions of views. A career highlight was the organic launch of the Looney Tunes TikTok, where my team and I scaled the account to 1.7 million followers in less than a year. Through relentless creative innovation and trend-driven art direction, we transformed the brand into a leading cultural commentator on social media, successfully engaging a new generation of Gen Z fans.

RESULTS

+1.1 MILLION

INSTAGRAM FOLLOWERS

+2.7 MILLION

TIKTOK FOLLOWERS

+14%

ENGAGEMENT RATE

AWARDS

Silver – Original Content: Creative Content
Silver – Social Media Campaign: Use of Influencer | Talent
Silver – Social Media Campaign: Organic Posts
Winner – Voice
Silver – TikTok Presence
Silver – Organic Promotion
Winner – Best Use of Video on Social Platforms.
Winner – Social Use of Single Platform
Shortlist – Social Channel: Single Platform

Looney Tunes Social Launch Reel

LOONEY

ALL THE WAY

LOONEY CAMPAIGNS

80 Years of Tweety

VIEW ➡
Team LT X Paris Olympics 2024

VIEW ➡
What's Up Tok? TIKTOK LAUNCH

VIEW ➡
ACME FOOLS (2023, 2024, 2025)

VIEW ➡

LOONEY TUNES TAROT CARDS

(MAJOR ARCANA)

A fun side project, I had the opportunity to create a playful series of Tarot cards inspired by the Looney Tunes mythology. By studying the classic Rider–Waite designs, I translated those compositions and fused them with references to beloved Warner Bros. cartoon characters, matching each character’s personality to the traditional tropes of the cards. Calling it work would be an exaggeration; it was a light, creative exercise meant to give fans a whimsical nod toward the imagery they love. The biggest challenge was fitting all the characters in while leaving room for more, and with a bit of luck and time I hope to finish the entire deck someday.